Research Question: How do the rhetorical appeals, ethos/logos/pathos, influence an audience and their viewpoint on a company? How do these appeals connect to one another to further influence the audience?
These sources all link together to explain how important these appeals are to company advertisement, especially because of the concepts of emotional appeals as well as credibility. Creating an emotional connection with the audience makes them remember your name and more likely call them to action purchasing your product/service or whatever else you may be advertising. The credibility aspect gives a foundation to your company name. It allows them to validate that your company isn't fake and money stealing. This makes pathos, logos, and ethos extremely important to the advertising world.
Primary source-
Secondary scholarly source-
Higgins, C. (n.d.). Ethos, logos, pathos: Strategies of persuasion in social/environmental reports. Accounting Forum. Retrieved September 22, 2015.
Source of choice-
The Peterson Perspective. (n.d.). Retrieved September 22, 2015, from https://sites.psu.edu/mallorypeterson25/2012/11/29/rhetoric-in-social-media/
Primary source-
Stevanovich, M. (n.d.). Rhetorical Analysis of Successful Brands in Social Media Discourse. Retrieved September 22, 2015, from http://web02.gonzaga.edu/comltheses/proquestftp/Stevanovich_gonzaga_0736M_10216.pdf
Secondary scholarly source-
Higgins, C. (n.d.). Ethos, logos, pathos: Strategies of persuasion in social/environmental reports. Accounting Forum. Retrieved September 22, 2015.
Source of choice-
The Peterson Perspective. (n.d.). Retrieved September 22, 2015, from https://sites.psu.edu/mallorypeterson25/2012/11/29/rhetoric-in-social-media/